How To Get Copanies To Send Yoy Makeup
As a blogger over 4 years I often receive the question from swain bloggers or instagrammers how to get PR and the attention of brands. It took me a long time to get a successful influencer. This is a sensitive subject because no 1 wants to tell their secrets or contact person of a make, unless you have a great relationship with this person. Beside being a blogger I'm besides the PR and Content Manager of various brands in the Netherlands like Olaplex, Tangle Teezer, Colour Wow, invisibobble and Florence by Mills. Then I know what brands are usually looking for when you approach them. In this blogpost I will share my secrets every bit a blogger and how to approach brands to build a great relationship with them. Please go on in mind that this is how I retrieve yous should arroyo brands.
What is PR?
PR means Public Relations and is frequently the section who works close with content creators, famous people and magazines to expose the brand on diverse platforms and different means. Just a modest function of the PR exist out of working with influencers: y'all want to find the perfect influencers who fits well with the brand.
When do I approach a brand?
I started to approach brands and PR agencies when I was blogging and doing Instagram for over a year. Kickoff I wanted to create a solide platform with nifty content earlier someone takes a look at information technology. During that fourth dimension I had over 7.000 Instagram followers and v.000 unique visitors each month on my blog. I thought that was a bully number to commencement mailing brands and agencies. You desire to brand a nifty get-go impression, only approach them when you recollect they can't say no to you. It would be a pity and waste product of time if you are not happy with your content merely you await the brand volition see it differently.
DO: Create a platform that is unique, that makes you happy. Starting a blog or an Instagram account shouldn't exist the reason to get gratuitous stuff. No, you want to practise this because it is your hobby or you lot have to much on your mind and want to discover a way to express this. Show your niche, beauty, fashion or nutrient and brand it your own. If you lot recollect you can't to better than this, you are set up to gear up up some great emails to your favorite brands!
DON'T: Please don't arroyo a brand or agency when you just accept 500 followers or an Instagram account that looks like a personal account with your cats or friends while you are a 'beauty blogger'. Your account should show in a glimpse what your niche is and the corporeality of followers has to be higher up the 1.000 before I can even put you on a PR list for updates (not even talking nigh receiving PR). If y'all just started your account a month ago it is improve to wait. I want to see that y'all created a platform that shows what your passion is and that you take a decent amount of followers that likewise interacts with you lot.
How do I reach a make or PR agencies?
I often receive the question from people on Instagram: "Hey, I saw you received a PR package from that brand, practice you take contacts for me?". First of all, I usually ignore these questions because they often come from people who never like or annotate on my Instagram posts or they don't even follow me! When people ask you lot these questions, all they desire is gratuitous stuff. No, not letting you get it. So hither is what you take to do.
DO: if you post regular, create unique content, tagging brands and using the correct hashtags your favorite brands will find you! Almost every brand or agency has an Instagram and if they meet your post where you tagged them, they might volition contact you for the amazing content you created. Or interact on their Instagram, similar their posts and enquire 18-carat questions to them in the comments. They will notice you. If you lot can't wait you lot tin can approach them by mailing them. Most of the brands don't have a direct PR mail on their website, but they always have an info or hello mail service. Y'all can apply this email and ask if they tin can redirect your to the correct department within the visitor. That is how easy it is!
DON'T: sometimes an influencers is unboxing a PR package on their Instastory and they tag the make and PR manager so they tin can rail information technology. Delight don't approach the PR managing director on their Instagram business relationship! They usually share their Instagram and then they tin can stay in touch on with their content creators and track all the content that is posted. Dorsum in the days I worked for make X and someone knew I was doing their Social Media. She approached me on my dazzler business relationship and asked how she could get on the PR listing because her emails were ignored. I thought it was kinda rude because I was not responsible for the PR and if they ignore your (it was a huge make) you are probably non good enough or match. Merely arroyo the brand in a proper way by emailing them or sending them a DM on Instagram but never bother the PR managing director directly on their personal Instagram business relationship. The merely thing y'all could do is follow their personal Instagram account and hoping you will catch their attention!
How to make a great commencement impression
You emailed them through their info mail, concluded up at the correct PR person within the make or received a direct mail service accost from another sweet blogger who was so kind to share information technology with y'all: what now? Go on in mind that this is like an interview and you want to show why they have to put you on their PR list. Some brands really track your email accost, so if yous received a refuse for their PR and approach them 6 months afterward they can see that they said no to you lot. That's why it is very of import how to arroyo them and what to say in your email that convinces them to put you on their PR list:
DO:
Howdy, Thank you for your time! Allow me introduce myself: my name is An and I'm a dazzler blogger for over 4 years now (tell why you started this platform and why beauty or way). I'm mailing you because I believe I'chiliad a slap-up fit for the make and I want to keep upwards to engagement with all the news and launches. (why are yous budgeted them? Do y'all already love their make or do y'all see lots of positive reviews nearly them?) Tell them what you can exercise for them in exchange for existence on their PR list! Possibly show them your work yous fabricated of their products. Brands beloved to hear that y'all already tried their products and created content with it (show your numbers or your unique work) It would be groovy if I can be put on your PR list considering equally you tin can encounter I'm a huge fan of the brand.
DON'T:
"Allow'S COLLAB!" I seriously received some emails and DM'south from influencers who approached me like this. I can't even take you serious anymore. They never get a answer from me. In my previous part I said it was okay to approach a brand through the DM, only never get-go talking about PR or collaborations in the DM. Ordinarily the person behind the account doesn't do PR and they can directly you immediately to the right person. Only ask for information similar: how exercise I arrive impact with the PR manager of your make? What is the electronic mail address of the brand? Never send a brand a straight DM on Instagram with: He, I love your products! Want to collaborate? I still call back this is not the right style to approach a make because
- I don't know who you lot are
- you ask for a collab without telling me what you do
NEVER ASK FOR Free PRODUCTS. If you are non on the PR listing nevertheless and you approach a make or bureau with the question if you lot can get some products, you are doomed. You first have to accept all the steps above before you even dare to start asking this question. Luckily I usually receive this question from girls who just turned xv and recall they are an influencer because they have 400 high school friends following her business relationship, I tin't blame her. These days everyone think they can become an influencer en receive free products.
How to receive PR
Okay, the fun part is starting now! When yous are on the PR list it means that with novelties y'all will exist the start ane to receive a printing release about this new launch. That still doesn't hateful that yous will instantly receive products as before long as y'all are on the list.
Receiving PR tin be washed in many ways. Brands can approach you because they call back you fit with the specific launch or make, yous can apply yourself for influencer marketing platforms like Octoly to receive products in exchange for content or y'all tin can ask the brand or agencies.
Practise: When you ask for samples or PR packages, always tell them what y'all can do in commutation for receiving the samples. Be clear and on how many and where yous will post the content for them and what kind of concept y'all have to create it. When a new product launches or when you ask for a sample, nosotros want to hear from you how you will highlight this production. Come up upwardly with a plan and never enquire for elementary simply receiving the product. The best timing to inquire for samples is when a press release has been sent to you lot: in the printing release they always state if at that place are samples available for the press to test out. Reply on the post and tell them what you can do for them!
DON'T: A lot of brands don't always have samples because the products are just too expensive to gift them to everyone or they merely send them to the magazines and celebs. Fifty-fifty when you are on the PR list doesn't mean you lot volition always receive products . There are no unlimited amount of samples available so usually brands but choice x amount of influencers. And when you meet your friend receiving PR and you not, don't attack the PR manager. There is always a reason why you didn't make it on the listing this time because y'all never post something most the make or you don't fit with the product. So terminate request why you don't receive anything from them and showtime asking yourself what would be the reason: are you not agile anymore, do you still postal service relatable content and are you a bang-up representative for this brand?
Edifice a human relationship with the brand
For brands it is ever great to come across the reach we take on diverse platforms. We are 18-carat happy when we see you posting near our products. It is ever a two way street when brands and influencers piece of work together. But if you just started doing this you have to perform outstanding to be always on the list.
Keep tagging the brands in your postal service. When you completed the "can I receive the product in exchange for x content?" we are always happy to see that y'all keep showing the products on your feed. It doesn't need to exist a dedicated mail but merely a glimpse is enough. That is how you lot build up the goodwill.
When you are on the PR list and you receive a package from them, it is ever corking to postal service something about the product you received. Some brands keep a list of the influencers they take transport PR packages, and if you don't post annihilation of the production you might don't receive annihilation the next time. They will probably give someone else the chance to try something.
Exist patience, build your platform and create content
They key is to continue creating content, stay active. If you haven't been agile for a calendar month the brand might will might ignore you. When your account hasn't been active for a while, your Instagram and weblog will loose unique visitors. This has an impact on your attain. Try to mail at to the lowest degree ii/3 times a calendar week and on the days you don't post go on interacting with your followers.
Building your platform means creating unique content only likewise stay in touch with your follower and the people you follow. You tin can only grow with the help of others. Back in the solar day (iii years ago) I posted iii pictures a mean solar day on my Instagram to keep my account active and to build a community. If y'all do this, your account volition get noticed.
Condign a blogger or starting a beauty Instagram account has to exist something you are passionate almost. Non because y'all want to receive free products some day. It is all virtually being part of a community where you tin share your thoughts and experience with each other and learn from other. When your account starts to abound and your followers amount stick with yous, your account volition become big. Stay true to yourself and create content that makes you lot happy.
I hope these tips helped you to approach brands and receive PR i twenty-four hour period. Be patience and you will go noticed past your favorite brand. It ever helps to first buy their products and review them so they see you are familiar with their products. Similar I said, it is all about goodwill! If you did something for them without even request, they will ever exist pleased to see your beautiful content!
Why did you started blogging or create an Instagram account?
Source: https://thebeauparlour.com/2020/05/how-to-receive-pr-packages/
Posted by: paigewilier88.blogspot.com
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